Ukrainian Hata is a haven of authentic Ukrainian cuisine nestled in the heart of Jersey! Founded by Petro Onysko and Daniel Filipchuk, Ukrainian Hata represents a new generation of authentic recipes that are sure to tantalize your taste buds.
With a deep connection to our Ukrainian roots and a burning passion for sharing the essence of Ukraine, Ukrainian Hata embarked on a mission to introduce the world to the rich tapestry of Ukrainian cuisine.
[brief]
my journey began with a deep dive into the establishment's ethos. I immersed myself in understanding its core values of hospitality, freshness, accessibility, and Ukrainian identity, envisioning how these could be visually expressed.
Results:
/Creation of new product designs
/Branding of packaging
/Establishment of a visual style for social media platforms
/Design and creation of souvenir merchandise
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[colors]
With the essence of Ukrainian embroidery in mind, I carefully curated a color palette that captured its essence. Red, white, and black formed the foundation, reminiscent of traditional embroidery, while yellow, blue, and green added depth and vitality to the identity
[logo and graphic elements]
For the logo, I envisioned a character that embodied the spirit of the Ukrainian Hata – cheerful, welcoming, and full of promise. Bringing this vision to life, I crafted a Ukrainian girl, symbolizing the establishment's warm hospitality and bright future.
Drawing from classical Ukrainian symbols such as periwinkle, sunflower, and viburnum, I employed a 1/4 circle grid system to create intricate graphic elements. Each rotation of the circle breathed life into these motifs, evoking cultural richness.
Through my creative journey, I endeavored to craft a corporate identity that not only honored Ukrainian heritage but also captivated the hearts of customers in New York and New Jersey, inviting them to experience the warmth and flavor of the Ukrainian Hata firsthand. Today, the project is thriving, and its distinctive style continues to grow and evolve thanks to dedicated internal team.
If you're ever in New Jersey, do drop by to experience it firsthand! :)
